Introduction to CRM and Database Management

Tuesday 18th of February 2025, 10.00am – 12.00pm

Want to build effective, personalised customer relationships while being GDPR compliant? Want to build or unlock the potential of your customer database?

This workshop will help you improve your offering, pricing, and sales and marketing activities by learning the importance of your customer database. You’ll understand how to comply with GDPR and determine how to build on the information you already have in your business to create an effective database.

Date: Tuesday 18th of February 2025

Time: 10.00am - 12.00pm

Format: Live, online and interactive

Please note due to the interactive nature of these courses, they are not recorded.

Suitable for: This programme is for those who want an introduction to database management. This is the first step in creating, managing, and optimising customer data in your business. The workshop is for those who want to start or improve their gathering, ownership, and use of data.

Registration: To register for this session, you will be redirected to the Fáilte Ireland's learniFI platform where you will be asked to sign in or sign up for an account

Introduction to CRM and Database Management

Tuesday 18th of February 2025, 10.00am – 12.00pm

Want to build effective, personalised customer relationships while being GDPR compliant? Want to build or unlock the potential of your customer database?

Date: Tuesday 18th of February 2025

Time: 10.00am - 12.00pm

Format: Live, online and interactive

Please note due to the interactive nature of these courses, they are not recorded.

Registration: To register for this session, you will be redirected to the Fáilte Ireland's learniFI platform where you will be asked to sign in or sign up for an account

Introduction to CRM and Database Management

What will I learn?

The power of databases, what they are & how they can be used

Databases and their core features

Gathering, growing, and mapping entry points for data collection

E-mail marketing, what is effective and how to leverage for success

Building positive customer experiences and boosting reputation

Interpreting trends to inform future sales and marketing activity

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