March

Master Pricing and Contracting for B2B Opportunities

Live learning

Wednesday 6th March 2.00pm – 4.00pm

This workshop will help you refine and present your B2B priced offer for contracting new business at upcoming international B2B events, optimising international commercial opportunities and sales success.

Landscape of a sunset

Creating Your Digital Marketing Plan for 2024 Tourism Season

Live learning

Thursday 7th March 10.00am – 12.00pm

This training workshop will help you identify which digital channels to use, how to develop them, how to allocate budget, manage your content calendar and measure effectiveness and assess ROI.

Two people at a meeting with text that reads 12th

Leveraging Sales from FAM Trips, Buyer Visits and Media Visits

Live learning

Tuesday 12th March 10.00am – 12.30pm

This programme will help you refine your onsite pitch, give you the tools and tips to engage your team in the visit, and show you how to present your destination and upsell opportunities to really hook the buyer/media rep.

Two people at a laptop having a meeting with text that reads 20th

Perfecting Negotiating and Pitching to Win B2B Opportunities

Live learning

Wednesday 20th March 10.00am – 12.00pm

This workshop will help you refine your pitch and negotiation skills for contracting new business at upcoming international B2B events, optimising sales conversion, and revenues.

A hand on a laptop and 20th

AI for Better Digital Content Marketing Performance

Live learning

Wednesday 20th March 2.00pm – 4.00pm

This workshop will give you an appreciation of the power of AI and how it can benefit your business to save you time and reduce costs.

A couple cycling

Introduction to Tourism Marketing

Live learning

Thursday 21st March 10.00 am – 12.00 pm

This workshop will help you understand your priority first steps to market your business and the supports available to you

April

A phone taking photos of veg and fruit

TikTok for Tourism Businesses

Live learning

Tuesday 9th April 10.00am – 12.00pm

Learn more about TikTok and how it can help you market your business.

A supervisor pointing at the screen

Introduction to GA4

Live learning

Wednesday April 17th 10.00am – 12.00pm

This workshop will address why data reporting is so important and how it is now tracked with first party data, rather than traditional third-party cookies.

Three people with climbing gear

Marketing on a Shoestring for Tourism SMEs

Live learning

Tuesday 23rd April 10.00 am – 12.30pm

This workshop will teach you how to play to your strengths and position and market your business to drive ‘interest to bookings’ from our domestic visitors.

Codple looking at scenic landscape

Digital: Increasing Online Visibility of your Tourism Business with SEO

Live learning

Tuesday 30th April 10.00am – 12.00pm

This training workshop will guide you through the steps to take to boost your online presence and in turn increase revenue streams.

 

May

Running through the mountains

Running Key Reports in GA4 

Live learning

Tuesday 7th May 10.00am – 12.00pm

This workshop will take your through what you need to know about GA4 and what reports and tools you can use to monitor traffic and conversions.

Two customers coming up to a casher

Marketing on a Shoestring Activities & Attractions

Live learning

Tuesday 14th May 10.00am – 12.30pm

This online programme will teach you how to play to your strengths and position and market your business to drive ‘interest to bookings’ from our domestic visitors.

A corporate retreat in fota island and 21st

Selecting and Managing your Digital Agency to Ensure ROI

Live learning

Tuesday 21st May 10.00am – 12.00pm

This training workshop will demonstrate good practice in the selection and management of a digital agency.

A lady writing on a desk

Introduction to CRM and Database Management

Live learning

Tuesday 28th May 10.00am – 12.00pm 

This workshop will help you improve your offering, pricing, and sales and marketing activities by learning the importance of your customer database.