March

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Effective Website Development

learniFI Live

Monday 9th March, 2.00pm – 4.00pm

This module explores how users interact with websites on mobile devices and how businesses can improve conversions through better mobile experience, calls to action, data collection and SEO fundamentals.

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Practical AI for your Tourism Business

learniFI Live

Thursday 12th March, 10.00am – 12.00pm

This focused two-hour live online course shows you how to use AI tools in real tasks relevant to tourism. You’ll follow guided exercises using an AI platform of your choice to understand what AI can do and how to apply it immediately in your business.

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Introduction to Digital Accessibility

learniFI Live

Monday 16th March, 10.00am – 12.00pm

This live online two-hour course provides you and your team with an introduction to digital accessibility. You will gain an understanding into the end user needs for people with disabilities and additional access needs in the digital environment.

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LinkedIn Marketing for your Tourism Business

learniFI Live

Tuesday 24th March, 10.00am – 12.00pm

This practical two-hour live online course is designed for Irish tourism providers who want to understand how LinkedIn supports brand visibility, networking, and lead generation — and how to use personal profiles and company pages effectively.

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Effective Website Rollout and Analytics

learniFI Live

Tuesday 24th March, 2.00pm – 4.00pm

This module focuses on measuring website performance, improving accessibility, and effectively managing developers and suppliers.

April

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Mastering Facebook Instagram Advertising for Tourism

learniFI Live

Tuesday 7th April, 10.00am – 12.00pm

In this course, you will learn how to create effective and engaging digital advertising campaigns using Facebook and Instagram.

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Optimising Tourism Insights with GA4

learniFI Live

Wednesday 8th April, 10.00am – 12.00pm

In this course you’ll discover how to customise reports in Google Analytics 4 to see the data that matters to your business.

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Business Planning for Tourism Businesses

learniFI Live

Wednesday 15th April, 2.00pm – 4.00pm

This focused and practical two hour live online course is designed for Irish tourism providers who are ambitious and would like some focus time to develop their big rocks for 2026 and build a robust plan for success.

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Exceptional Customer Service for All

learniFI Live

Wednesday 22nd April, 10.00am – 12.00pm

This two hour live online course is designed for Irish tourism providers who want to ensure their team understands the key role each member plays in looking after your customers really well.

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AI for Better Digital Content Marketing Performance

learniFI Live

Wednesday 22nd April, 2.00pm – 4.00pm

This course will give you an appreciation of the power of AI and how it can benefit your business to save you time and reduce costs. Importantly it will give you an understanding of ChatGPT and other AI technologies.

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Implementing Digital Accessibility in your Business

learniFI Live

Wednesday 29th April, 10.00am – 12.00pm

This 2 hour live online course provides you and your team with extensive training in how to begin implementing digital accessibility in your business.

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Food Waste Prevention and Control

learniFI Live

Wednesday 29th April, 2.00pm – 3.30pm

This focused and practical 1.5-hour session will give you practical tools to fix food waste in your business and change the team mindset from inevitable to avoidable.

May

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Tourism Visibility Masterclass: SEO, AI Tools & AEO Strategies

learniFI Live

Wednesday 6th May, 10.00am – 12.00pm

Learn how to optimise your website for search engines, leverage AI tools to work smarter, and prepare your content for answer engines that shape today’s customer journeys.

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TikTok Strategies for Tourism Success

learniFI Live

Wednesday 13th May, 10.00am – 12.00pm

This training workshop will teach you how to exploit TikTok’s features to increase customer reach and brand awareness.

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Booking Optimisation for your Tourism Business – Attractions, Activities & Tours

learniFI Live

Wednesday 20th May, 10.00pm – 12.00pm

This focused and practical session will provide an overview of the key functions a booking system can offer.

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Boosting ROI through Analytics

learniFI Live

Tuesday 26th May, 10.00am – 12.00pm

This practical two-hour online course is designed for tourism business who want to use simple analytics tools to understand their audiences and improve business performance.

Support by types

I’ve participated in many Fáilte Ireland training courses throughout my career in Digital Marketing. The digital landscape is constantly changing and it’s so crucial to keep up to date. These training sessions, tailored towards tourism and hospitality businesses, have been invaluable for me. As they are held over Zoom, they have allowed me to keep pace with the latest trends and learn new skills while effectively managing my workload. I highly recommend these courses and look forward to participating in more in the future. 

As a new enterprise and someone relatively new to the industry, I had some concerns about getting up to speed, particularly in areas like Digital Marketing, Digital Accessibility, and understanding the overall tourism landscape. The sessions provided by the EU Just Transition Learning Network have been incredibly valuable to me, offering both insightful and practical knowledge that I’ve been able to apply directly to my business. I really appreciate the support and resources provided by Fáilte Ireland — it’s made a significant difference for my business.

In the lead up to re-opening our attraction following a significant expansion we needed to hit the ground running considering we had missed the first quarter due to the business being closed for construction works. I wanted to ensure we had a solid digital marketing plan in place, targeting our key audiences with the right messages – driving awareness of the new visitor proposition and driving online bookings. The programme I attended was Creating Your Digital Marketing Plan for 2024 Tourism Season and it was invaluable. It gave me the tools, knowledge and confidence to roll out a robust campaign to support our re-opening.

I have completed quite a few courses provided by Fáilte Ireland and found them informative and love the way they are conducted through participation. Although I have worked in in the hotel industry for nearly 25 years, I find the courses a great way to keep up to date with latest trends and techniques which I can apply to develop our business further. 

Headshot of a woman

Philippa Brennan
Social Media | Digital Estate Executive
Ashford Castle

Brendan Flanagan
Director
Ethical Tours

Chris Francis
Digital Marketing and Customer Service
The Achill Experience

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Terry Kelly

Business Development and Marketing Manager

National Calendar Events