Keep Discovering Shoulder Season Toolkit

Elevate your marketing this autumn and winter with the Keep Discovering Shoulder Season toolkit. Access marketing tools, resources and assets that were created to help you attract visitors this shoulder season.

Three women walking through the forest in big coats

Shoulder Season Toolkit

  • 100s of images to supercharge your marketing
  • Access to autumn and winter imagery
  • Expert advice to attract more visitors

Keep Discovering Toolkit

Leverage the Keep Discovering campaign with our industry toolkit. Find tools, resources and assets to enhance your marketing year-round and attract more visitors.

Three women in wetsuits and life jackets, with oars and paddleboards behind them

Keep Discovering Toolkit

  • Social media assets available for every county
  • Access 100s of ready-to-go campaign images and videos
  • Advice on how to make your own content in minutes

Helpful Guides

Want more useful marketing resources?
From optimising your Google accounts to email marketing and more, these useful guides will support you to enhance your marketing and attract more visitors.

A picture of a golf course at sunset

Keep Discovering Golf Guide

Find advice, assets and tips to help you market your business to the golf visitor in Ireland.

A group paddleboarding down a river with the forest around them

Google My Business Guide

How to make sure your business is found when customers search.

A family cycling through a forest, the father has a little wagon behind his bike for his child

Increase Bookings With Email

Learn how to use your database to boost bookings.

The ruins of a castle with bright blue skies behind it

Irish Language Guide for Tourism Businesses

Find advice to help promote Irish at key events throughout the year.

An image of the rocks and the ocean

Domestic Sales Campaign Guide

Designed to support your conversion of demand activity. Detailed examples of campaign ideas and plans. Our list of selected partners and savvy advice.

Courses and Resources

A women lading food into a container

Tactical Marketing Actions to Drive Shoulder Season Sales for Tourism SMEs – Sept 13th

Live learning

Practical advice and tips on how to prepare for and implement tactical marketing actions to drive revenue in the shoulder season.

An historic house by the river

Ireland’s Content Pool

Resources

Find thousands of free images at your fingertips by registering for Ireland’s Content Pool.

A castle in Limerick with a rock bridge leading to it.

Marketing Toolbox

Resources

Find thousands of free ready to use campaign assets images and expert advice at your fingertips using your Ireland’s Content pool login.