Our video playlist, supporting checklists and infographic on ‘Optimising direct sales conversion through digital with own brand web’ will help you improve your website SEO and conversion performance. Learn ways to improve your sales funnel while tracking and analysing online visitors – allowing you to make the necessary improvements to help you win more direct bookings. This will help to improve website performance for local searches and optimise revenues from the local community, daycations and and those visiting family and friends.
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- Optimising direct sales conversion through digital with own brand web
Optimising direct sales conversion through digital with own brand web
Video Resources
Video 1: Practical tips on website content post-COVID-19 (9:50)
Video 2: Creating a domestic market landing page & offers for high conversion (12:00)
Video 3: Driving people to your offer (8:24)
Video 4: Tracking key web performance metrics with Google Analytics (9:37)
Video 5: Optimising your sales results (7:42)
Resources
Download the supporting presentation for the 'optimising direct sales through digital' video resources [PDF 7mb]
Learn more about creating website content post-COVID-19, tracking your website performance and more
Download the infographic to learn more about how best to design a website landing page [PDF 506kb]
Find out more about the basics of layout, content and design to ensure your website impacts your audience
Download our SEO checklist for optimising free organic traffic [PPTX 511kb]
Learn more about how to ensure your website is enhanced for search
Download our checklist for creating reassuring content for customers [PPTX 503kb]
Find out more about how best to review and improve your website content
Download our Google Analytics checklist for improving sales [PPTX 504kb]
Find out more about how to track and analyse customer behaviour, and how to convert this data into sales
Download our checklist for optimising website conversion [PPTX 501kb]
Learn more about creating content that converts more visitors into sales
Download the Search Engine Optimisation (SEO) checklist [PDF 617kb]
Use the checklist to assess your SEO and maximise reach to drive traffic to your website.