Digital brand marketing seeks to engage the customer. A robust digital presence makes customers feel personally involved with the business. Well-crafted branding fosters relationships with your customers and allows you to speak directly to them through day-to-day communication on the platforms they already using.
The module will give you a better understanding of:
- Website and social media messaging and brand positioning
- Messaging across website and social media channels
- Visual communications for your digital channels
- Creating compelling email marketing messaging