Module 1: Brand messaging, customer communications and marketing 

Digital brand marketing seeks to engage the customer. A robust digital presence makes customers feel personally involved with the business. Well-crafted branding fosters relationships with your customers and allows you to speak directly to them through day-to-day communication on the platforms they already using.

The module will give you a better understanding of:  

  • Website and social media messaging and brand positioning   
  • Messaging across  website and social media channels   
  • Visual communications for your digital channels   
  • Creating compelling email marketing messaging