What will I learn? 

Green checkmark

TikTok overview and how tourism businesses are using it effectively as a communication and marketing tool.

Green checkmark

Creating a business account and key business features like analytics and advertising.

Green checkmark

The different types of TikTok content that can be created.

Green checkmark

Content planning - what content will and won’t work on TikTok.

Green checkmark

TikTok features - Friends and Followers, the For You Feed, CapCut app templates, captions, and prompter.

Green checkmark

Planning, running, and measuring a campaign.

Similar resources and courses in this theme

A couple walking through the burren and a lighthouse is in the background

Access our Live learning schedule

Live learning

Hear the most up-to-date content and interact directly during our live sessions with industry experts in a wide range of fields.