What will I learn? 

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TikTok overview and how tourism businesses are using it effectively as a communication and marketing tool.

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Creating a business account and key business features like analytics and advertising.

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The different types of TikTok content that can be created.

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Content planning - what content will and won’t work on TikTok.

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TikTok features - Friends and Followers, the For You Feed, CapCut app templates, captions, and prompter.

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Planning, running, and measuring a campaign.

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