What will I learn

Green checkmark

Sales v’s marketing

Green checkmark

Shoulder season research and consumer sentiment

Green checkmark

Branding an experience or offer

Green checkmark

Consistent comms

Green checkmark

Generating PR

Green checkmark

Leveraging collaboration

Green checkmark

Keep Discovering Shoulder Season Toolkit

Green checkmark

Your Marketing Plan - setting goals and objectives

Green checkmark

How to measure success against marketing plan activity

Green checkmark

How to complete the Fáilte Ireland Marketing Plan Template

Similar resources and courses in this theme

Barista leaning over a laptop

Welcome to learniFI

learniFI

Fáilte Ireland’s learning platform, learniFI offers over 150 courses that will help develop your career in tourism.

Two business casual people are looking directly into the camera

Sales and Marketing

Resources

Our sales and marketing suite of supports and courses offers guidance on how to engage consumers with compelling experiences and value for money offers that appeal to best prospect segments as well as understanding and acting on insights.

Three women walking through the forest in big coats

Keep Discovering Toolkits and Guides

Resources

Explore the toolkits to see how you can boost your marketing by being part of this national campaign.