Introduction to GA4

This course is now closed

Learn how to create a Google Analytics 4 (GA4) account, set up filters and generate reports. Develop a basic understanding of how to analyse GA4 reports and set up goals and campaign tracking.

This workshop will address why data reporting is so important and how it is now tracked with first-party data, rather than traditional third-party cookies. It will outline key features and introduce you to pre-set reports available in GA4 to increase your data analysis capability.

This course is now closed

Date: Thursday 17th October

Time: 10.00 am - 12.00 pm

Format: Live, online and interactive

Please note due to the interactive nature of these courses, they are not recorded

Suitable for: This training workshop is for business owners, managers and staff with very limited experience of data reporting and GA4. This is a highly practical, demonstration-led workshop which aims to get attendees familiar with the analytics tool to better understand data

Registration: To register for this session, you will be redirected to Fáilte Ireland's learniFI platform where you will be asked to sign in or sign up for an account

Introduction to GA4

This course is now closed

Learn how to create a Google Analytics 4 (GA4) account, set up filters and generate reports. Develop a basic understanding of how to analyse GA4 reports and set up goals and campaign tracking.

This course is now closed

Date: Thursday 17th October

Time: 10.00 am - 12.00 pm

Format: Live, online and interactive

Please note due to the interactive nature of these courses, they are not recorded

Registration: To register for this session, you will be redirected to Fáilte Ireland's learniFI platform where you will be asked to sign in or sign up for an account

Introduction to GA4

What will I learn?

How to recognise the most common business objectives and KPIs to measure success.

How to set up a GA4 account and understand the differences between GA4 and the previous version, Universal Analytics.

Accessing and using the key pre-set reports in GA4 (Life-Cycle and User reports).

The value of tracking URLs for social posts.

The key dimensions and metrics available to help you measure success in your digital business.

The basics of conversion rate optimisation and how to identify opportunities and friction points using GA4.

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