What will I learn?

Green checkmark

How to recognise the most common business objectives and KPIs to measure success.

Green checkmark

How to set up a GA4 account and understand the differences between GA4 and the previous version, Universal Analytics.

Green checkmark

Accessing and using the key pre-set reports in GA4 (Life-Cycle and User reports).

Green checkmark

The value of tracking URLs for social posts.

Green checkmark

The key dimensions and metrics available to help you measure success in your digital business.

Green checkmark

The basics of conversion rate optimisation and how to identify opportunities and friction points using GA4.

Similar resources and courses in this theme

A couple walking through the burren and a lighthouse is in the background

Access our Live learning schedule

Live learning

Hear the most up-to-date content and interact directly during our live sessions with industry experts in a wide range of fields.