What will I learn?

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Crafting tailored email campaigns to resonate with different audience segments and enhance customer engagement.

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Email marketing goals and KPIs for tourism campaigns.

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Leveraging automation tools to streamline email marketing processes, nurture leads, and improve overall efficiency.

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Creating irresistible lead magnets: developing valuable lead magnets such as travel guides, e-books, or exclusive offers to attract and capture potential customers.

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Creating compelling content: designing captivating email content, including visuals, copywriting techniques, and storytelling, to drive higher open and click-through rates.

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Email analytics and performance tracking: utilising key email marketing metrics and analytics to measure campaign success and make data-backed improvements.

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