What will I learn? 

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TikTok overview and how tourism businesses are using it effectively as a communication and marketing tool.

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Creating a business account and key business features like analytics and advertising.

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The different types of TikTok content that can be created.

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Content planning - what content will and won’t work on TikTok.

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TikTok features - Friends and Followers, the For You Feed, CapCut app templates, captions, and prompter.

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Planning, running, and measuring a campaign.

Similar resources and courses in this theme

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Access our Live learning schedule

learniFI Live

Hear the most up-to-date content and interact directly during our live sessions with industry experts in a wide range of fields.

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Email Marketing to Drive Tourism Customer Engagement

learniFI Live

Wednesday 12th February, 10.00am – 12.00pm

This training workshop will suggest practical actions you can take to increase digital touchpoints on the customer journey through email automation and suggest best practices for setting up email marketing campaigns.

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Delivering an Effective Paid Social Campaign for Tourism

learniFI Live

Wednesday 12th March, 2.00pm – 4.00pm

This workshop will help you target current and potential audience groups via paid social media campaigns via the use of clear messaging and calls to action. Importantly it will also teach you how to measure the impact of your campaigns on your return on investment so that future activity can be altered.