Selecting and Managing your Digital Agency to Ensure ROI
This course is now closed
Want to better understand how to set KPIs and reporting requirements with your agency; and how to interpret key data so that you know the effectiveness of spend, added value to the business and conversion rates for future investment?
This training workshop will demonstrate good practice in the selection and management of a digital agency; and the ‘how to’ of establishing goals across campaigns; performance tracking; budget spend; and reporting on ROI for both paid and unpaid digital marketing planned activity.
