Creating Your Digital Marketing Plan for 2025 Tourism Season

Thursday 14th November, 10.00am – 12.00pm

Do you want to develop a comprehensive digital marketing plan for 2024 that includes mapping the process, content development, timelines, resources, and budget to guide your online marketing activities?

Do you want a more planned and measured approach to digital marketing to better measure impact of the activity to help you make more informed digital decisions?

This training workshop will help you identify which digital channels to use, how to develop them, how to allocate budget, manage your content calendar and measure effectiveness and assess ROI. It will also show you how to bring this together to align to business goals.

Date: Thursday 14th November

Time: 10.00am – 12.00pm

Format: Live, online and interactive

Please note due to the interactive nature of these courses, they are not recorded

Suitable for: This training workshop is for business owners, marketing managers and marketing staff responsible for digital marketing planning and marketing performance measurement and reporting.

Registration: To register for this session, you will be redirected to the Fáilte Ireland's learniFI platform where you will be asked to sign in or sign up for an account

Creating Your Digital Marketing Plan for 2025 Tourism Season

Thursday 14th November, 10.00am – 12.00pm

Do you want a more planned and measured approach to digital marketing to better measure impact of the activity to help you make more informed digital decisions?

Date: Thursday 14th November

Time: 10.00am – 12.00pm

Format: Live, online and interactive

Please note due to the interactive nature of these courses, they are not recorded

Suitable for: This training workshop is for business owners, marketing managers and marketing staff responsible for digital marketing planning and marketing performance measurement and reporting.

Registration: To register for this session, you will be redirected to the Fáilte Ireland's learniFI platform where you will be asked to sign in or sign up for an account

Creating Your Digital Marketing Plan for 2025 Tourism Season

What will I learn?

How creating a digital marketing plan will help your business.

Setting SMART goals for 2024.

Determining your digital marketing channel mix such as social media, email marketing, SEO, and content marketing, based on budget and resource constraints for optimal results.

Creating a digital marketing budget for 2024 aligning financial resources with strategic goals and determining investment priorities across various digital marketing initiatives for 2024.

Creating a content calendar for 2024 to ensure consistent and relevant messaging across all digital platforms, catering to the needs and preferences of your target audiences throughout the year.