What will I learn

Green checkmark

How to build and create an effective and strategic marketing plan

Green checkmark

Setting SMART goals and how to meet them

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Mapping core target audience motivations to your experience to maximise revenue

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Setting marketing plan KPIs and measuring activity performance

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How to complete the Fáilte Ireland Marketing Plan Template

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learniFI Live

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Access 100s of ready-to-go campaign images and social media assets available for every county. Plus, get expert advice on how to make your own content in minutes.

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Marketing on a Shoestring for Tourism SMEs

learniFI Live

Wednesday 27th November, 2.00pm – 4.00pm

This workshop will teach you how to play to your strengths and position and market your business to drive ‘interest to bookings’ from our domestic visitors.