Welcome to learniFI Live

Thursday 21st November, 10.00am – 12.00pm

This online programme will help you prepare, craft and continually improve your marketing plan as you gain more feedback and information during implementation.

Monday 25th November, 10.00am – 12.00pm

This workshop will help you measure the impact of your campaigns on your return on investment so that future activity can be altered while learning how to target current and potential audiences

Wednesday 27th November, 10.00am – 11.15am

This webinar is Part 1 of the new Hotel Pricing Programme which will help you navigate the current economic and consumer environment and leverage value-based pricing to get ahead in 2025.

Wednesday 27th November, 2.00pm – 4.00pm

This workshop will teach you how to play to your strengths and position and market your business to drive ‘interest to bookings’ from our domestic visitors. The practical nature of the workshop will allow you to apply the learnings straight away.

Thursday 28th November, 3.00pm – 4.15pm

This online webinar provides a range of practical tools and tactics to better manage multi-generational teams to drive enhanced performance.

Monday 2nd December, 10.00am – 12.00pm

This training workshop will guide you through the steps to take to boost your online presence and in turn increase revenue streams.

Tuesday 3rd December, 10.00 am – 12:00 pm

This training workshop will help you identify which digital channels to use, how to develop them, how to allocate budget, manage your content calendar and measure effectiveness and assess ROI.

Thursday 5th December, 10.00am – 11.15am

Learn from Industry practitioners and Universal Design experts and those with lived experience on how to get started and what to prioritise

Hear how the business case for investing in improving access an inclusion will also benefit customers, staff and your local community.

Thursday 9th January 2025, 10.00am – 12.00pm

This workshop will give you an appreciation of the power of AI and how it can benefit your business to save you time and reduce costs. Importantly it will give you an understanding of ChatGPT and other AI technologies.

Tuesday 14th January 2025, 2.00pm – 4.00pm

This training workshop will help you identify which digital channels to use, how to develop them, how to allocate budget, manage your content calendar and measure effectiveness and assess ROI. It will also show you how to bring this together to align to business goals.

Tuesday 21st January 2025, 10.00am – 12.00pm

This online programme will help you prepare, craft, and continually improve your marketing plan as you gain more feedback and information during implementation.

Wednesday 29th January 2025, 10.00am – 12.00pm.

This training workshop will teach you how to use TikTok’s features to increase customer reach and brand awareness.

Thursday 6th February 2025, 10.00am – 11.00pm

This online workshop will help you develop a strategic and proactive approach to personal selling.

Wednesday 12th February 2025, 10.00am – 12.00pm

This training workshop will suggest practical actions you can take to increase digital touchpoints on your customers journey through email automation and suggest best practices for setting up email marketing campaigns.

Tuesday 18th of February 2025, 10.00am – 12.00pm

This workshop will help you improve your offering, pricing, and sales and marketing activities by learning the importance of your customer database.

Wednesday 26th February 2025, 2.00pm – 4.00pm

This online workshop will teach you how to prepare for and implement your marketing activity for the season ahead. You will leave the workshop knowing how to build and schedule your activity via an actionable marketing plan.

Thursday 27th February 2025, 10.00am – 12.00pm

This workshop will give you an increased understanding of the tourism industry. It will take you through our key target customers and what motivates their domestic holiday decision making process and will demonstrate how best you can get yourself started on your marketing journey.

Wednesday 5th March 2025, 10.00am – 12.00pm

This workshop will help you refine and present your B2B priced offer for contracting new business at upcoming international B2B events, optimising international commercial opportunities and sales success.

Wednesday 12th March 2025, 2.00pm – 4.00pm

This workshop will help you target current and potential audience groups via paid social media campaigns via the use of clear messaging and calls to action. Importantly it will also teach you how to measure the impact of your campaigns on your return on investment so that future activity can be altered.

Thursday 20th March 2025, 10.00am – 12.00pm

This workshop will help you refine your pitch and negotiation skills for contracting new business at upcoming international B2B events, optimising sales conversion, and revenues.

Wednesday 26th March 2025, 10.00am – 12.00pm

This programme will help you refine your onsite pitch, give you the tools and tips to engage your team in the visit, and show you how to present your destination and upsell opportunities to really hook the buyer/media rep.