April

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Green Claims Directive & CSRD Masterclass – Webinar

learniFI Live

Wednesday 02nd April, 10.00am – 11.00am

Sustainability is now a vital consideration for all sectors of tourism and hospitality in Ireland. Post the webinar you will feel confident and be articulate when making Green Claims and creating compliant communications.

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Introduction to CRM and Database Management

learniFI Live

Thursday 3rd April, 2.00pm – 4.00pm

This workshop will help you improve your offering, pricing, and sales and marketing activities by learning the importance of your customer database.

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Marketing on a Shoestring for Activities and Attractions

learniFI Live

Tuesday 8th April, 2.00pm – 4.00pm

This online programme will teach you how to play to your strengths and position and market your business to drive ‘interest to bookings’ from our domestic visitors.

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Increasing Online Visibility of your Tourism Business with SEO

learniFI Live

Wednesday 9th April, 10:00am – 12.00pm

This training workshop will guide you through the steps to take to boost your online presence and in turn increase revenue streams.

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Implementing Digital Accessibility in your Business

learniFI Live

Thursday 17th April, 10.00am – 12.00pm

This 2 hour live online course provides you and your team with extensive training in how to begin implementing digital accessibility in your business.

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AI for Better Digital Content Marketing Performance

learniFI Live

Thursday 24th April 2025, 10.00am – 12.00pm

This workshop will give you an appreciation of the power of AI and how it can benefit your business to save you time and reduce costs. Importantly it will give you an understanding of ChatGPT and other AI technologies.

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Person in blue jacket running on a wooden path down a mountain, there lake in the distance and clouds roll over the mountains, the calendar icon present reads 29th

Running Key Tourism Reports in Google Analytics 4 – (GA4)

learniFI Live

Tuesday 29th April, 10.00am to 12pm

This workshop will take your through what you need to know about GA4 and what reports and tools you can use to monitor traffic and conversions.

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May

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Email Marketing to Drive Tourism Customer Engagement

learniFI Live

Tuesday 6th May 2025, 10.00am – 12.00pm

This training workshop will suggest practical actions you can take to increase digital touchpoints on the customer journey through email automation and suggest best practices for setting up email marketing campaigns.

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Tiktok for Tourism Businesses

learniFI Live

Wednesday 7th May, 2.00pm – 4.00pm

Given how TikTok is influencing destination choices, this training workshop will teach you how to use TikTok’s features to increase customer reach and brand awareness.

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The Business of Tourism

learniFI Live

Thursday 15th May, 10.00am – 12.00pm

This workshop will give you an increased understanding of the tourism industry. It will take you through our key target customers and what motivates their domestic holiday decision-making process.

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Introduction to GA4

learniFI Live

Wednesday 21st May 2025, 10.00am – 12.00pm

This workshop will address why data reporting is so important and how it is now tracked with first party data, rather than traditional third-party cookies.

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Managing and Reporting on Accounts and Sales Calls

learniFI Live

Wednesday 28th May 2025, 10.00am – 11.00am

This online workshop will help you develop a strategic and proactive approach to personal selling.

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June

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Selecting and Managing your Digital Agency to Ensure ROI

learniFI Live

Thursday 5th June 2025, 10.00am – 12.00pm

This workshop will demonstrate good practice in the selection and management of a digital agency: the ‘how to’ of establishing goals across campaigns, performance tracking and more.

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Support by types

Choose the support that best suits your profession by selecting one of the fields below.

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Induction and Onboarding
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Accessible and Inclusive Tourism
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Customer Service
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Sales and Marketing
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Operational Performance
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Climate Action
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I’ve participated in many Fáilte Ireland training courses throughout my career in Digital Marketing. The digital landscape is constantly changing and it’s so crucial to keep up to date. These training sessions, tailored towards tourism and hospitality businesses, have been invaluable for me. As they are held over Zoom, they have allowed me to keep pace with the latest trends and learn new skills while effectively managing my workload. I highly recommend these courses and look forward to participating in more in the future. 

As a new enterprise and someone relatively new to the industry, I had some concerns about getting up to speed, particularly in areas like Digital Marketing, Digital Accessibility, and understanding the overall tourism landscape. The sessions provided by the EU Just Transition Learning Network have been incredibly valuable to me, offering both insightful and practical knowledge that I’ve been able to apply directly to my business. I really appreciate the support and resources provided by Fáilte Ireland — it’s made a significant difference for my business.

In the lead up to re-opening our attraction following a significant expansion we needed to hit the ground running considering we had missed the first quarter due to the business being closed for construction works. I wanted to ensure we had a solid digital marketing plan in place, targeting our key audiences with the right messages – driving awareness of the new visitor proposition and driving online bookings. The programme I attended was Creating Your Digital Marketing Plan for 2024 Tourism Season and it was invaluable. It gave me the tools, knowledge and confidence to roll out a robust campaign to support our re-opening.

Headshot of a woman

Philippa Brennan
Social Media | Digital Estate Executive
Ashford Castle

Brendan Flanagan
Director
Ethical Tours

Chris Francis
Digital Marketing and Customer Service
The Achill Experience