September

Two vendors at the a market with a calendar that reads 11th

Tactical Marketing Actions to Drive Shoulder Season Sales for SMEs

Live learning

Wednesday 11th September, 10.00am – 12.00pm

This online workshop will teach you how to prepare for and implement your marketing activity for the season ahead.

Introduction to CRM and Database Management

Live learning

Thursday 12th September, 2.00pm – 4.00pm

This workshop will help you improve your offering, pricing, and sales and marketing activities by learning the importance of your customer database.

A hand writing on paper with a calendar that says 1u7th

Managing and Reporting on Accounts and Sales Calls

Live learning

Tuesday 17th September, 10.00am – 11.00am

This online workshop will help you develop a strategic and proactive approach to personal selling.

Woman celebrating after successfully throwing an axe at a target., calendar that says 18th

Introduction to GA4

Live learning

Wednesday 18th September, 10.00am – 12.00pm

This workshop will address why data reporting is so important and how it is now tracked with first party data, rather than traditional third-party cookies.

People working in an adventure park and a calendar that says 24th

Marketing on a Shoestring for Tourism SMEs

Live learning

Tuesday 24th September, 10.00am – 12.00pm

This online programme will teach you how to play to your strengths and position and market your business to drive ‘interest to bookings’ from our domestic visitors.

A couple cycling and a calendar that says 26th

Email Marketing to Drive Tourism Customer Engagement

Live learning

Thursday 26th September, 14:00pm – 16.00pm

This training workshop will suggest practical actions you can take to increase digital touchpoints on the customer journey through email automation and suggest best practices for setting up email marketing campaigns.

October

A phone taking a photo and 1st

TikTok for Tourism Businesses

Live learning

Tuesday 1st October, 10.00am to 12.00pm

This training workshop will teach you how to use TikTok’s features to increase customer reach and brand awareness.

A man running through the mountains and a calendar that reads 2nd

Customising Key Reports in GA4

Live learning

Wednesday 2nd October, 2:00 pm – 4:00 pm

In this workshop you’ll discover how to customise reports in Google Analytics 4 to see the data that matters to your business.

Two people staring off to the distance and a calendar that reads 07th

Increasing Online Visibility of your Tourism Business with SEO

Live learning

Monday 7th October 2024, 10.00am to 12.00pm

This training workshop will guide you through the steps to take to boost your online presence and in turn increase revenue streams.

A haand at a laptop and a calendar that says 10th

AI for Better Digital Content Marketing Performance

Live learning

Thursday 10th October 2024, 2.00pm – 4.00pm

This workshop will give you an appreciation of the power of AI and how it can benefit your business to save you time and reduce costs.

A hand writing on paper and a calendar that reads 15th

Managing and Reporting on Accounts and Sales Calls

Live learning

Tuesday 15th October, 10:00am to 11:00am

This online workshop will help you develop a strategic and proactive approach to personal selling.

Hands celebrating in front of target and a calendar that says 17th

Introduction to GA4

Live learning

Thursday 17th October, 10:00am – 12.00pm

This workshop will address why data reporting is so important and how it is now tracked with first-party data, rather than traditional third-party cookies.

A women writing on a laptop and a calendar that reads 21st

Introduction to CRM and Database Management

Live learning

Monday 21st of October, 10.00 am – 12.00 pm

This workshop will help you improve your offering, pricing, and sales and marketing activities by learning the importance of your customer database.

Two people at a reception desk and a calendar that reads 22nd

Marketing on a Shoestring Activities & Attractions

Live learning

Tuesday 22nd October, 10:00am – 12.00pm

This online programme will teach you how to play to your strengths and position and market your business to drive ‘interest to bookings’ from our domestic visitors.

People on bicylces and a calendar that reads 24th

Email Marketing to Drive Tourism Customer Engagement

Live learning

Thursday 24th October, 10.00am – 12.oopm

This training workshop will suggest practical actions you can take to increase digital touchpoints on the customer journey through email automation and suggest best practices in setting up email marketing campaigns.

November

A hand on the register and a calendar that says 05th

Master Pricing and Contracting for B2B Opportunities

Live learning

Tuesday 5th November, 10.00am – 12.00pm

This workshop will help you refine and present your B2B priced offer for contracting new business at upcoming international B2B events, optimising international commercial opportunities and sales success.

Two people talking with a calendar that reads 06th

Perfecting Negotiating and Pitching to Win B2B Opportunities

Live learning

Wednesday 6th November, 10.ooam – 12.00pm

This workshop will help you refine your pitch and negotiation skills for contracting new business at upcoming international B2B events, optimising sales conversion, and revenues.

Two people at a meeting and 07th

Leveraging Sales from FAM Trips, Buyer Visits and Media Visits 

Live learning

Thursday 7th November, 10.00am – 12.00pm

This programme will help you refine your onsite pitch, give you the tools and tips to engage your team in the visit, and show you how to present your destination and upsell opportunities to really hook the buyer/media rep.

A mobile phone looking at fruit and 11th on the calendar

TikTok for Tourism Businesses

Live learning

Tuesday 11th November, 10.00am – 12.00pm

This training workshop will teach you how to use TikTok’s features to increase customer reach and brand awareness.

A river and calendar that reads 14th

Creating Your Digital Marketing Plan for 2025 Tourism Season

Live learning

Thursday 14th November, 10.00am – 12.00pm

This training workshop will help you identify which digital channels to use, how to develop them, how to allocate budget, manage your content calendar and measure effectiveness and assess ROI.

A mother and her daughter walking along the beach

Building Your Marketing Plan for 2025

Live learning

Tuesday 21st November, 10.00am – 12.00pm

This online programme will help you prepare, craft and continually improve your marketing plan as you gain more feedback and information during implementation.

Two simmers stretching and a calendar saying 25th

Delivering an Effective Paid Social Media Campaign

Live learning

Monday 25th November, 10.00am – 12.00pm

This workshop will help you measure the impact of your campaigns on your return on investment so that future activity can be altered while learning how to target current and potential audiences.

Marketing on a Shoestring for Tourism SMEs

Live learning

Wednesday 27th November, 2.00pm – 4.00pm

This workshop will teach you how to play to your strengths and position and market your business to drive ‘interest to bookings’ from our domestic visitors. The practical nature of the workshop will allow you to apply the learnings straight away.

December

Two people looking off into the distance with a calendar that reads 2nd

Increasing Online Visibility of your tourism business with SEO

Live learning

Monday 2nd December, 10:00am – 12.00pm

This training workshop will guide you through the steps to take to boost your online presence and in turn increase revenue streams.

People walking on the beach and a calendar that reads 3rd

Creating Your Digital Marketing Plan for 2025 Tourism Season

Live learning

Tuesday 3rd December, 10:00 am – 12:00 pm

This training workshop will help you identify which digital channels to use, how to develop them, how to allocate budget, manage your content calendar and measure effectiveness and assess ROI.