What will I learn?

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How to manage a social media budget

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Top tips for creating attention-grabbing copy

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Expert advice on tracking your social media performance

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And more...

Social media channel approach

Find tutorial videos and downloadable templates to help you optimise your social media channels.

Resources

52 mins

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Best practice using Instagram for business

55 mins

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23 mins

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Creating an Instagram campaign

Use this template to guide you through keywords, image selection and planning.

How to get followers on TikTok for your tourism business

Learn effective strategies to attract more followers on TikTok.

15 mins

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How to use Facebook Stories for your tourism business

Learn how to leverage Facebook Stories for your tourism business and engage with your audience effectively.

15 mins

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How to use Instagram Stories for your tourism business

Learn essential tips and tricks for captivating your audience with Instagram Stories.

15 mins

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How to create a Facebook page for your tourism business

Learn the step-by-step process of setting up a Facebook page to boost your tourism business’s online presence.

15 mins

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How to create an event on Facebook

Find out how to create a Facebook event in this tutorial video.

15 mins

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Creating social media content

Learn how to create attention-grabbing captions for your social media content and more.

Resources

18 mins

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Creating captions and hashtags

Learn more about how to create attention-grabbing copy that works.

Boosting sales with social media / Creating a social media campaign

Access our tutorial videos and downloadable templates to help you create an effective social media campaign that drives sales.

Resources

27 mins

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Planning a social media campaign

20 mins

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Learn more about advertising that drives domestic sales.

Customer personas

Use this template as a guide to identify, connect and communicate with your typical guests.

Supporting presentation for boosting sales with social media

Download the supporting presentation for the ‘boosting sales with social media’ video resources.

Social media measuring and reporting

Get expert advice on how to optimise your social media campaign.

Resources

Measuring and optimising social media campaign for results 

18 mins

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Similar resources and courses in this theme

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Boosting sales with social media

learniFI

This five-step video guide highlights the benefits of today’s most popular social media channels for tourism businesses.

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Digital spotlight series

Resources

Our short, sharp digital spotlight series can help you to maximise your content marketing to its fullest potential.

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Keep Discovering toolkit

Resources

Access customisable social media assets for every county, plus get expert advice on how to make your own content in minutes.