Digital: Running Key Tourism Data Reports in GA4

Registration for this course is now closed

Google Analytics 4 has replaced Universal Analytics, but many businesses are unfamiliar with the reporting implications of this change. This workshop requires you to have set up a GA 4 account to actively participate. It will take you through what you need to know about setting up and running relevant reports in GA4 and tools you can use to monitor traffic and conversions.

Learners are required to have set up and/or access to their business’ Google Analytics 4 to familiarise themselves with the GA 4 account structure, ahead of this workshop.

Hands raised in triumph in front of a target and text that reads ready lets grow

This course is now closed

Date: Tuesday October 17th

Time: 11.00am to 1.00pm

Format: Live, online and interactive

Suitable for: Business owners, managers, and staff with limited experience of Google Universal Analytics (UA) or Google Analytics 4 (GA4), ideally contributing or managing data analysis, that informs digital budget and business decisions.

Registration: To register for this session, you will be redirected to the Fáilte Ireland Trade Portal where you will be asked to sign in or sign up for an account.

Digital: Running Key Tourism Data Reports in GA4

Registration for this course is now closed

Learners are required to have set up and/or access to their business’ Google Analytics 4 to familiarise themselves with the GA 4 account structure, ahead of this workshop.

This course is now closed

Date: Tuesday October 17th

Time: 11.00am to 1.00pm

Format: Live, online and interactive

Registration: To register for this session, you will be redirected to the Fáilte Ireland Trade Portal where you will be asked to sign in or sign up for an account.

Digital: Running Key Tourism Data Reports in GA4

What will I learn?

How can GA4 benefit my business?

What do I need to know about Google Analytics 4

How to use the pre-set reports

How to use Explore to create customised report explorations

Similar resources and courses in this theme

Person looking across scenic landscape while upon a hill.

Digital Driving Tourism Sales through Instagram

learniFI Live

Tuesday 7th November, 10.00am – 12.00pm

This training workshop will focus on how to use Instagram effectively to increase your customer engagement and online sales.

View live learning

Digital: Designing an Effective Paid Social Campaign for Tourism

learniFI Live

Wednesday 22nd November 10.00am – 12.00pm

Learn the essentials for planning and promoting Social Media Campaigns. This workshop will help you target current and potential audience groups via paid social media campaigns via the use of clear messaging and calls to action.

View live learning