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Do you want to develop a comprehensive digital marketing plan for 2024 that includes mapping the process, content development, timelines, resources, and budget to guide your online marketing activities? Do you want a more planned and measured approach to digital marketing to better measure impact of the activity to help you make more informed digital decisions?

55% of marketing is now on a digital platform, with over 75% of the marketing spend focused on these channels. Effective digital marketing requires a clear strategy and plan to drive online engagement and sales, tailored to your audience, goals, and budget. Digital marketing planning should identify which digital channels to use, how to develop them, how to allocate budget, manage your content calendar and measure effectiveness and assess ROI. This workshop will show you how to bring this together to align to business goals.