Registration for this course is closed
Looking for a step-by-step guide to building a focused, concise, and actionable marketing plan for 2024?
Do you want to better understand the tools and tactics to implement, measure and continually optimise all your marketing activity? This online workshop will help you prepare, craft, and continually improve your marketing plan as you gain more feedback and information.
This course is now closed
Date: Tuesday 28th November 2023
Time: 10.00am - 12.30pm
Format: Live, online and interactive
Suitable for: New or recently promoted Sales and Marketing Managers from all tourism business types. This is also suitable for those wishing to refresh their existing plan layout or content. 2 participants per business may register.
Registration: To register for this session, you will be redirected to the Fáilte Ireland Trade Portal where you will be asked to sign in or sign up for an account.
Registration for this course is closed
Looking for a step-by-step guide to building a focused, concise, and actionable marketing plan for 2024?
Do you want to better understand the tools and tactics to implement, measure and continually optimise all your marketing activity? This online workshop will help you prepare, craft, and continually improve your marketing plan as you gain more feedback and information.
This course is now closed
Date: Tuesday 28th November 2023
Time: 10.00am - 12.30pm
Format: Live, online and interactive
Suitable for: New or recently promoted Sales and Marketing Managers from all tourism business types. This is also suitable for those wishing to refresh their existing plan layout or content. 2 participants per business may register.
Registration: To register for this session, you will be redirected to the Fáilte Ireland Trade Portal where you will be asked to sign in or sign up for an account.
Needs and benefits of creating a Marketing Plan
Building blocks for creating an effective and strategic marketing plan
The importance of defining and understanding target audiences
How to set SMART goals and how to meet them
How to measure success against marketing plan activity
Live learning
Tuesday 7th November, 10.00am – 12.00pm
Learn how to use Instagram content to engage and sell to your audience while finding out how to make more sales using Instagram.
Live learning
Wednesday 22nd November 10.00am – 12.00pm
Explore how to strengthen yourself with the essentials for planning and promoting Social Media Campaigns while using common tools to optimise Paid Social Campaign results.
Live learning
Hear the most up-to-date content and interact directly during our live sessions with industry experts in a wide range of fields.
Choose the support that best suits your profession by selecting one of the fields below.
