Watch the webinar: Fáilte Ireland’s Sales Conversion Campaign

August 19, 2020

As part of Fáilte Ireland’s Domestic Sales Campaign, please find below the webinar we held on August 19th to provide details of the campaign and share insights into sales promotion opportunities to support you in your conversion of consumer demand.

The Fáilte Ireland’s Domestic Sales Campaign is designed for the tourism industry and will encourage tourism businesses to get involved and leverage our campaigns for your own sales conversion plan.

All campaigns and campaign timings are subject to change as COVID-19  public health advice and restrictions change. Please visit Fáilte Ireland’s COVID-19 Support Hub for relevant updates and restrictions.


The purpose of the event was to provide details of the initial €2.5m plan and to share insights on shaping your proposition to maximise conversions and advise you on how best to get involved with each partner. Find out more about the expert speakers presenting at the Sales Conversion Campaign webinar.

Our Sales Conversion Campaigns see Fáilte Ireland collaborating with a number of partners to deliver 7.5m engagements with consumers for industry to convert them into customers.

Our campaigns will seek to convert demand across three specific categories:

     1.   Converting Northern Ireland consumers to book a break in the Republic

     2.   Converting overseas holiday lookers to domestic holiday bookers

     3.   Encourage domestic consumers to book domestic breaks

This is a critical time for the tourism and hospitality sector. Fáilte Ireland is doing everything it can to assist and work with businesses to drive sales. We are confident you will find this webinar useful and will be in support of your efforts to recover from what is unquestionably an unprecedented crisis facing our society and our tourism industry.


Speakers & timings:

00:07: Brian Nevin – Fáilte Ireland

02:46: Tanya Da Silva – Expedia

07:46: Tim Schofield – Tripadvisor

19:50: James Lenehan – WinWin Digibreaks

29:10: Ernie Mooney – Hotelsinone

35:39: Keith Mahon –

46:30: Geraldine McGlynn – Golden Ireland


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