Registration for this course is now closed
Given that effective digital marketing requires a clear strategy, activity plan, defined budget and measurement KPIs to support your business goals, this workshop will help you bring these elements together to inform your digital channel mix and activity to support better business decisions informed by improved data reporting.
This course is now closed
Date: Wednesday 18th October 2023
Time: 10.00am – 12.00pm
Format: Live, online and interactive
Suitable for: This workshop is for larger tourism businesses with dedicated digital marketing & sales team and budget, ideally who play a role in developing, managing and reporting on digital marketing plans and activity performance.
Registration: To register for this session you will be redirected to the Fáilte Ireland Trade Portal where you will be asked to sign in or sign up for an account.
Registration for this course is now closed
Given that effective digital marketing requires a clear strategy, activity plan, defined budget and measurement KPIs to support your business goals, this workshop will help you bring these elements together to inform your digital channel mix and activity to support better business decisions informed by improved data reporting.
This course is now closed
Date: Wednesday 18th October 2023
Time: 10.00am – 12.00pm
Format: Live, online and interactive
Suitable for: This workshop is for larger tourism businesses with dedicated digital marketing & sales team and budget, ideally who play a role in developing, managing and reporting on digital marketing plans and activity performance.
Registration: To register for this session you will be redirected to the Fáilte Ireland Trade Portal where you will be asked to sign in or sign up for an account.
Developing a Data-Driven Digital Marketing Plan
Setting SMART Goals for Your 2024 Digital Marketing Strategy
Crafting an Effective Digital Marketing Channel Mix
Budgeting for Success
Creating an Engaging Content Calendar for the 2024 Tourism Season
Measuring and optimising performance for results
learniFI Live
Wednesday 25th October, 2.00pm – 4.00pm
Ensure that you have a winning verbal pitch that is positioned correctly for profitable sales to B2B buyers and learn how to better negotiate with buyers.
learniFI Live
Tuesday 7th November, 10.00am – 12.00pm
This training workshop will focus on how to use Instagram effectively to increase your customer engagement and online sales.
Resources
Explore our sales and marketing ‘How-To’ video series that covers topics such as social media, content and productivity.
Choose the support that best suits your profession by selecting one of the fields below.
