What will I learn

Green checkmark

How search engine optimisation can help your business.

Green checkmark

Understanding the different search engine results pages (SERP) listings – organic, paid, rich, local.

Green checkmark

Keyword search types by motivation and intent.

Green checkmark

Review your Google Business Profile and create an action plan.

Green checkmark

Social media search optimisation.

Similar resources and courses in this theme

Two women in the decorative arts museum leaning over a table

Increasing Online Visibility of your Tourism Business with SEO

Live learning

2.00pm – 4.00pm, Wednesday 25th October 2023

This training workshop will guide you through the steps to take to boost your online presence and in turn increase revenue streams.

Three people with climbing gear

Email Marketing to Drive Tourism Customer Engagement

Live learning

Wednesday 4th October, 2.00pm – 4.00pm

Improve your e-mail marketing campaigns to drive more targeted traffic and optimise sales conversion.

A group of people on bikes

Planning your Digital Marketing Activity for 2024 Tourism Season (SMEs)

Live learning

10.00am – 12.00pm, Wednesday 18th October 2023

Digital marketing planning should identify digital channels to use, how to develop them, manage your budget allocation, content calendar, while measuring effectiveness and impact by assessing ROI. This workshop helps you bring all this together to align to your business goals.