Module 5: Social media strategy and campaign management 

The objective of the social media module is to provide participants with social media optimisation guidance to help create more effective social media platforms and marketing campaigns which will help drive more leads and conversions for the business.   

The module will give you a better understanding as to how to:  

  • Drive more engagement and build bigger audiences using social media channels  
  • Nurture and convert this audience  
  • Determine who will be responsible and how they will be accountable for this function in the business