Module 2: Google Analytics and conversion rate optimisation 

Through  having a better understanding of Google Analytics and CRO, this module will equip you to gain better insights from your various digital platforms and equip you to track and measure the performance of these channels to support improved  decision-making capability of your own digital teams and what you require from external digital agencies.    

The module will give you a better understanding of:  

  • Google Analytics (GA)reporting   
  • The key  GA metrics a business need to track   
  • How to set these up (or instruct your digital agency to track)  
  • How and when these need to be tracked and measured   
  • Circumstances from which these need to be reviewed/updated