Expert Speakers: Sales Conversion Campaign Webinar August 19 2020

Expedia Ireland & : Tanya Da Silva, Market Manager Ireland

Experienced Account Manager with a demonstrated history of working in the online Travel and Tour Operator industry. Skilled in sales, account management, event management, analytics, presenting and negotiation offers the largest choice of hotels in any country at unbeatable prices, thousands of hotel deals from cheap to heritage luxury hotels.

TripAdvisor: Tim Schofield, Senior Principal Client Partner

Tim has been with Tripadvisor for 8 years and works with tourism boards to deliver a more integrated approach for their marketing. He knows that the key focus for any destination is to ensure they are getting their best content in front of the right audience at the right time. With 490million+ unique users on a monthly basis, Tripadvisor is the world’s largest travel platform and offers the opportunity to deliver inspiration to travellers all over the globe. Tim has been working in the travel sphere for the last 15 years and prior to TripAdvisor, was with Haymarket heading up their media offerings to the MICE travel sector. 

TripAdvisor, Inc. is an American online travel company that operates a website and mobile app with user-generated content, a comparison-shopping website, and offers online hotel reservations as well as bookings for transportation, lodging, travel experiences, and restaurants. 

WinWin – DigiBreaks: James Lenehan, CEO

Loyalty Evangelist, Tech Entrepreneur, and Investor; specialising in the areas of customer engagement, promotion, reward, employee motivation, loyalty, research, behavioural change, and performance improvement. An active entrepreneur for 20 years having founded, grown and exited companies within the marketing technology space including the promotional hotel breaks business Hotelpoints; the shopper insights business Reap Rewards; Opinions market research and now WINlWIN, a leading provider of customer engagement and loyalty solutions.

WIN | WIN is an award-winning, customer relationship management agency located in Dublin, Ireland. Their mission is to help great brands to favourably influence and affect people’s behaviour. This means deploying new technologies to build bespoke engagement programmes that allow their clients to attract new customers and reduce customer churn.

HotelsInOne: Ernie Mooney, CEO

Highly regarded Chief Executive Officer with experience in online travel and hospitality sectors, loyalty and reward, real estate, hotel, automotive and NFP/Charity Management. Specialties: Leader and innovator. Passionate and creative ambassador in an international marketplace. Sales & Marketing Strategist. Commercial negotiator. Networker and Communicator. Visionary and Citizen of the World.

Hotelsinone is an online loyalty marketing company based in Ireland, working with large national and international brands to assist them in the recruitment, retention and reward of their customers and employees. Hotelsinone delivers a range of travel offerings at unbeatable value to the brand partner’s customers, growing brand recognition, brand loyalty and brand value. Hotelsinone provides a conduit for brands to connect, engage, incentivise, reward, and retain customers and employees. Keith Mc Mahon, Managing Director

Founder and Managing Director of – Ireland’s Award-Winning Food, Drink & Travel Magazine. As well as having over 28 years’ experience in building memorable brands such as, and, he is also recognised as one of Ireland’s Top Food & Travel Writers. Having travelled the length and breadth of Ireland over the past 6 years, he is most proud of showcasing the best of Ireland’s Hospitality Industry to over 20M readers worldwide. His mission and the mission of the magazine is to focus a positive light on the outstanding talent we have in Ireland. is an online magazine dedicated to Ireland’s growing food culture. They bring you the best food, drink and travel experiences every month.

Golden Ireland: Geraldine McGlynn, Manager

Experienced Founder and Innovator, with a demonstrated history of working in the leisure, travel & tourism industry. Skilled in Hospitality Industry, Event Management, Marketing, Marketing Strategy, and Tourism. Strong professional with a Diploma in Project Management from the IPA, Bachelor of Arts from UCD, and Graduate Diploma in Public Relations from DIT.

Golden Ireland is a unique Irish travel website exclusively for the Actively Retired. Here you will find a broad range of discounts – from Hotel “Golden Year’s” and midweek breaks to discounts from Visitor Attractions, guesthouses, and other leading Irish tourism providers. You will also discover travel articles, reviews, competitions, information on group breaks, and much more.

Fáilte Ireland: Brian Nevin, Product Sales & Distribution Manager

A results orientated marketing professional with experience with European, UK & domestic companies. I have 17 years’ experience in sales, marketing and strategic consultancy and am fully versed in all areas of business strategy & marketing communications. An energetic self-starter I employ leading edge business tools, commercial acumen, creativity, and experience to grow brands and deliver world class results.