This workstream focuses on supporting Visitor Experiences with advanced data measurement set up including Google Analytics 4, Google Tag Manager and Data Studio. The supporting tools and training offered will enable businesses to make informed decisions around future product development, and sales & marketing spend.
The following resources are designed to support you as you participate in this workstream.
Use this checklist to measure the full customer journey to ensure you are making data led decisions that have a positive impact on conversion rate across your website
Use this checklist template to map out your target audience(s)
Understand the German Culturally Curious persona to aid the targeting of your digital campaigns
Understand the Domestic Young Unconstrained Adult persona to aid the targeting of your digital campaigns
