Chapter 2: Working with resellers and partners

Connected distribution is a key driver of business development. In this chapter, you’ll learn about the commercial and operational considerations of connected distribution. We’ll cover the essential elements of working with resellers including reseller requirements, contracting, partner and account management, and how to ensure your products are ready to go online. Access the toolkit below to learn more. 

This toolkit is packed with helpful resources which can be viewed online or downloaded for free. They are designed to support you as you participate in this workstream. 

In this toolkit you will find

  • Expert advice on how to benefit from your reseller relationships

  • Comparison matrix of key distribution channels to help you with partner evaluation

  • Sample reseller contract 

  • Top tips for managing your distribution partners

  • Best practice guidelines on how to make your experiences suitable for online booking


Get a preview of what’s covered in this chapter

Watch this video to learn about the benefits of working with resellers so you can reach your business goals.