Digital marketing on a shoestring

This training programme is designed to provide tourism businesses with some cost-effective marketing tactics that can be applied throughout 2021. The Programme offers practical advice on how to collaborate with other businesses on low-cost or no-cost tactical marketing, which can help you win a fair share of the domestic and local market.

Digital marketing can be a very cost-effective way in which to grow your reach and convert ‘lookers into bookers’.

We have compiled a range of digital support documents which will guide you through how best to implement the various digital capability skills referenced during this training programme so that you get the most out of your marketing spend and activity in 2021.