Building Value Based Revenue

September 9, 2026 10:00 am – 12:00 pm

This focused and practical two hour live online course is designed for accommodation and experience tourism providers who want to build value-based revenue by aligning pricing, ticketing and promotional strategies with what matters most to their customers.

You will learn how to use pricing and promotional tactics to enhance the customer experience while clearly communicating the value of your offering.

Should you have any queries regarding this event, or require specific access accommodations, please do not hesitate to contact  customer support.

Date: September 9th

Time: 10.00am - 12.00pm

Format: Live Online

Please note due to the interactive nature of these courses, they are not recorded

Registration: To register for this session, you will be redirected to the Fáilte Ireland's learniFI platform where you will be asked to sign in or sign up for an account.

Building Value Based Revenue

September 9, 2026 10:00 am – 12:00 pm

You will learn how to use pricing and promotional tactics to enhance the customer experience while clearly communicating the value of your offering.

Should you have any queries regarding this event, or require specific access accommodations, please do not hesitate to contact  customer support.

Date: September 9th

Time: 10.00am - 12.00pm

Format: Live Online

Please note due to the interactive nature of these courses, they are not recorded

Registration: To register for this session, you will be redirected to the Fáilte Ireland's learniFI platform where you will be asked to sign in or sign up for an account.

Building Value Based Revenue

What will I learn?

The principles of value-based pricing and how they apply to your business.

How to use competitor benchmarking to identify opportunities and strengthen your market position

Utilisation of various pricing, ticketing and promotional strategies to build revenue

Communicating value more effectively to influence customer purchasing decisions

How to create customer experiences that drive loyalty, advocacy and repeat visits and stays.

Support by types

Choose the support that best suits your profession by selecting one of the fields below.

Strategy & Finance

Commercial Performance

Operational Performance

People & Culture

Climate

Accessible & Inclusive Tourism

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