Rethinking Retail – for Visitor Attractions

Rethinking Retail helps visitor attractions grow revenue and enhance visitor experience by strengthening their retail offering and performance.

Whether you’re looking for quick, low-cost wins or planning for longer-term investment and transformation, you’ll access targeted advice, peer learning and ideas you can apply. The programme is practical and built for busy teams who want impactful results.

The programme begins on Monday 13th April.

Expression of Interest is now closed.

If you have an queries please email business.supports@failteireland.ie

Programme Prospectus

Under EU rules, the support received under this programme is considered State Aid given under De Minimis. For more information, please view the programme prospectus.

Rethinking Retail Prospectus

Grow revenue, enhance experience. Read the Rethinking Retail Prospectus to grow your retail know-how, identify the right solutions for your attractions, and boost your retail performance.

Read the prospectus

What makes Rethinking Retail different?

For busy attraction teams, tailored to their unique challenges and opportunities

Practical content, tools and expert input to drive decision making

Opportunity to leverage peer insights, lived experience panels, case studies and real-world scenarios

No need for major investment or extra staff

Designed to fit your goals, ambition and resources, from low-cost improvements to strategic investment

Eligibility criteria for the Lead Programme Participant

Your visitor attraction has a physical retail space and/or an online shop.

You have access to retail performance data for the visitor attraction.

You are a key commercial decision maker in the attraction. If not, you may consider bringing along to the workshop a key commercial decision-maker to support the implementation phase.

You have dedicated responsibility for retail in the attraction.

You can commit a minimum of 15 hours to this programme between April and September 2026.