Tourism Visibility Masterclass: SEO, AI Tools & AEO Strategies

Wednesday 6th May, 10.00am – 12.00pm

Are you a small tourism business looking to attract more visitors without increasing your marketing spend? Give your tourism business the competitive edge with a practical, results-focused workshop designed to boost your visibility across search and emerging AI-driven platforms.

You’ll learn how to optimise your website for search engines, leverage AI tools to work smarter, and prepare your content for answer engines that shape today’s customer journeys. Perfect for tourism operators who want to attract more visitors, improve discoverability, and stay ahead in a fast-changing digital landscape.

Should you have any queries regarding this event, or require specific access accommodations, please do not hesitate to contact customer support.

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Date: Wednesday 6th May

Time: 10.00am - 12.00pm

Format: Live online

Please note due to the interactive nature of these courses, they are not recorded

Suitable for: This training course is for business owners, marketing managers and marketing staff responsible for digital marketing planning and implementation

Registration: To register for this session, you will be redirected to Fáilte Ireland's learniFI platform where you will be asked to sign in or sign up for an account.

Tourism Visibility Masterclass: SEO, AI Tools & AEO Strategies

Wednesday 6th May, 10.00am – 12.00pm

Should you have any queries regarding this event, or require specific access accommodations, please do not hesitate to contact customer support.

Date: Wednesday 6th May

Time: 10.00am - 12.00pm

Format: Live online

Please note due to the interactive nature of these courses, they are not recorded

Suitable for: This training course is for business owners, marketing managers and marketing staff responsible for digital marketing planning and implementation

Registration: To register for this session, you will be redirected to Fáilte Ireland's learniFI platform where you will be asked to sign in or sign up for an account.

Tourism Visibility Masterclass: SEO, AI Tools & AEO Strategies

What will I learn?

Use practical prompting techniques to get better results from AI.

Apply AI to core tasks in marketing, customer feedback and HR.

Explore how workflow tools like GPTs/Agents support efficiency.

Identify realistic, low-risk starting points for your business.

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