October

This October we have 8 live learning courses available. Browse the scheduling by scrolling to the right of the below carousel.

Email Marketing to Drive Tourism Customer Engagement

Live learning

Wednesday 4th October, 2.00pm – 4.00pm

Learn to improve your e-mail marketing campaigns while driving more targeted traffic and optimising sales conversion.

A person taking in the view of cliffs

Visitor Attractions Climate Action Spotlight Series

Live learning

Thursday 5th October 10.00am – 11.30am,

Expert advice on how to drive a leaner operation through reducing food waste and controlling costs.

People in Carton Court

Optimising Retail and Gift Voucher sales for Hotels

Live learning

Wednesday 11th October 10.00am – 11.30am

Learn to engage your guests in innovative ways while increasing ancillary revenue for your hotel particularly in the off season.

A lady throws her arms in the arm in triumph because of hitting the bullseye

Running Key Tourism Data Reports in GA4

Live learning

Tuesday 17th October, 11.00am – 1.00pm

This workshop will take your through what you need to know about GA4 and what reports and tools you can use to monitor traffic and conversions.

two people hunched over planning

Planning your Digital Marketing Activity for 2024 Tourism Season (SMEs)

Live learning

Wednesday 18th October 10.00am – 12.00pm

Learn to improve your know-how on the tactics required to measure, report and measure impact and ROI for optimal decision-making and return.

A woman walking along the shore

Building Your Business Marketing Plan for 2024

Live learning

Tuesday 24th October 10.00am – 12.30pm

This online workshop will help you prepare, craft, and continually improve your marketing plan as you gain more feedback and information.

A hand writing on paper

Perfecting Negotiating and Pitching to Win B2B Opportunities

Live learning

Wednesday 25th October 10.00pm – 12.00pm

This programme will help you refine and present your offer for contracting new business at upcoming international events, optimising sales conversion and revenues, and enabling your business to effectively engage in B2C and B2B offline and online sales channels.

two people viewing the scene

Increasing Online Visibility of your Tourism Business with SEO

Live learning

Wednesday 25th October, 2.00pm – 4.00pm

This training workshop will guide you through the steps to take to boost your online presence and in turn increase revenue streams.

November

This November we have 7 live learning courses available. Browse the scheduling by scrolling to the right of the below carousel.

A hand on a touchscreen

Master Pricing and Contracting for B2B Opportunities

Live learning

Thursday 2nd November 10.00am – 12.00pm.

This programme is recommended as a refresher to help you refine your offer for contracting new business at upcoming international events, optimising sales conversion and revenues.

A man taking in the view

Driving Tourism Sales Through Instagram

Live learning

Tuesday 7th November, 10.00am – 12.00pm

This training workshop will focus on how to use Instagram effectively to increase your customer engagement and online sales.

Hand writing on desk

Introduction to Customer Database Management

Live learning

Wednesday 8th November 10.00am – 12.00pm

This workshop will help you improve your offering, pricing, and sales and marketing activities by learning the importance of your customer database.

A couple talking to an employee

Leveraging Sales from FAM Trips, Buyer Visits and Media Visits

Live learning

Tuesday 14th November 2.00pm – 4.30pm

This programme will help you refine your onsite pitch, give you the tools and tips to engage your team in the visit, and show you how to present you destination and upsell opportunities to really hook the buyer / media rep.

A digital touchscreen

Planning Your Digital Marketing Activity for 2024 Tourism Season (Micro businesses)

Live learning

Wednesday 15th November 10.00am – 12.00pm

Learn to to develop a comprehensive digital marketing plan for 2024 that includes mapping the process, content development, timelines, resources, and budget to guide your online marketing activities.

A person before the morning swim

Designing an Effective Paid Social Campaign for Tourism

Live learning

Wednesday 22nd November 10.00am – 12.00pm

This workshop will help you target current and potential audience groups via paid social media campaigns via the use of clear messaging and calls to action.

Building Your Business Marketing Plan for 2024

Live learning

Tuesday 28th November 10.00am – 12.30pm

This online workshop will help you prepare, craft, and continually improve your marketing plan as you gain more feedback and information.