Tactical Marketing Actions to Drive Shoulder Season Sales for SMEs

Wednesday 26th February 2025, 2.00pm – 4.00pm

Looking to position your business for optimal marketing and sales conversion for the 2024 shoulder season? Want to better understand the most effective marketing tactics and channels to gain real traction from your efforts?

This online workshop will teach you how to prepare for and implement your marketing activity for the season ahead. You will leave the workshop knowing how to build and schedule your activity via an actionable marketing plan.

Two people in front of stalls with text that reads ready lets grow

Date: Wednesday 26th February 2025

Time: 10.00am - 12.00pm

Format: Live, online and interactive

Please note due to the interactive nature of these courses, they are not recorded

Suitable for: This programme is for tourism SME businesses who do not have a dedicated marketing resource.

Registration: To register for this session, you will be redirected to the Fáilte Ireland's learniFI platform where you will be asked to sign in or sign up for an account

Tactical Marketing Actions to Drive Shoulder Season Sales for SMEs

Wednesday 26th February 2025, 2.00pm – 4.00pm

Date: Wednesday 26th February 2025

Time: 10.00am - 12.00pm

Format: Live, online and interactive

Please note due to the interactive nature of these courses, they are not recorded

Suitable for: This programme is for tourism SME businesses who do not have a dedicated marketing resource.

Registration: To register for this session, you will be redirected to the Fáilte Ireland's learniFI platform where you will be asked to sign in or sign up for an account

Tactical Marketing Actions to Drive Shoulder Season Sales for SMEs

What will I learn?

The difference between sales & marketing

Shoulder season research and consumer sentiment

How to brand an experience or offer

How to generate consistent comm & PR

The techniques to leverage collaboration

Using the Keep Discovering Toolkits

How to develop your Marketing Plan & measure success against activity

How to complete the Fáilte Ireland Marketing Plan Template

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