Our suite of ‘How-To’ videos

Below you will find the ‘How-To’ videos, organised into platforms, so that you can easily start on your preferred platform or on the aspect of digital marketing that you may need the most help with.

SOCIAL: Instagram

How to create a reel on Instagram

3 mins

How to create Instagram transitions on Reels to get more attention

3 mins

How to use hashtags on Instagram

4 mins

How to use trending music to get more engagement on Instagram

3 mins

How to boost your Instagram posts to reach more people

3 mins

How to create and update Instagram Stories Highlights

4 mins

How to use Instagram Stories for your tourism business

4 mins

SOCIAL: Facebook

How to use Facebook Stories for your tourism business

3 mins

How to create an event on Facebook

3 mins

How to create a Facebook page for your tourism business

2 mins

SOCIAL: TikTok

How to get followers on TikTok for your tourism business

4 mins

How to create a quick TikTok video from your mobile

4 mins

How to go live on TikTok with your event

2 mins

How to use trending music to get noticed on TikTok

3 mins

SOCIAL: Measurement

How to measure the success of your social media posts

4 mins

How to use Instagram Insights to measure your posts’ performance

4 mins

How to analyse your Facebook performance

3 mins

SOCIAL: Paid Media

How to set up Business Manager for Instagram and Facebook

4 mins

How to run a simple ad campaign on Instagram and Facebook

4 mins

CONTENT: Canva, a free online design tool

How to create a Canva account for your tourism business

3 mins

How to use Fáilte Ireland’s Keep Discovering templates in Canva

3 mins

How to add your logo and other brand elements to Canva

3 mins

How to create a Facebook post in Canva

3 mins

How to create an Instagram post in Canva

3 mins

How to create an Instagram reel in Canva

4 mins

How to create a video in Canva

4 mins

How to resize an image in Canva

3 mins

How to create a reusable branded template in Canva

4 mins

How to crop or put a picture in a shape in Canva

3 mins

How to create and add a QR code in Canva

2 mins

CONTENT: Managing your Discover Ireland and Tourism Ireland website listings

How to add your business listing to DiscoverIreland.ie, VisitDublin.com and Ireland.com

3 mins

How to promote your event on DiscoverIreland.ie, VisitDublin.com and Ireland.com

4 mins

CONTENT: Content creation free tools

Best FREE content creation apps to boost your tourism business

3 mins

CONTENT: Email marketing free tools

How to make the best use of free email marketing software on a budget with Mailchimp

7 mins

PRODUCTIVITY: Trello, a collaboration tool that organises your projects

How to create an efficient to-do list in Trello

5 mins

PRODUCTIVITY: Google Business Profile

How to create an effective Google Business Profile listing to get discovered

4 mins

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For further support with your sales & marketing, sign up for our live learning sessions.

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Marketing on a Shoestring for Tourism SMEs

Live learning

Wednesday 20th September, 2.00pm – 4.30pm

This workshop will teach you how to play to your strengths and position and market your business to drive ‘interest to bookings’ from our domestic visitors.

 

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Welcome to learniFI

learniFI

This agile and learner-centric solution helps you to build tailored online learning plans, offering flexibility on what you need and when you need it.

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Sales and Marketing

Resources

Our sales and marketing suite of supports and courses offers guidance on how to engage consumers with compelling experiences and value for money offers that appeal to best prospect segments as well as understanding and acting on insights.