Email Marketing to Drive Tourism Customer Engagement

Wednesday 12th February 2025, 10.00am – 12.00pm

Looking to improve your email marketing campaigns to drive more targeted traffic and optimise sales conversion?

Want to better understand the tools and tactics required to drive engagement, measure purchase behaviours, and gain real traction from your email marketing efforts?

Email marketing offers tourism businesses a low-cost way of segmenting and targeting potential customers. This training workshop will suggest practical actions you can take to increase digital touchpoints on the customer journey through email automation and suggest best practices for setting up email marketing campaigns.

A family cycling through the forest and text that reads ready lets grow

Date: Wednesday 12th February 2025

Time: 10:00am - 12.00pm

Format: Live, online and interactive

Please note due to the interactive nature of these courses, they are not recorded

Suitable for: This training workshop is for business owners, managers and staff responsible for sales and lead generation.

Registration: To register for this session, you will be redirected to Fáilte Ireland's learniFI platform where you will be asked to sign in or sign up for an account.

Email Marketing to Drive Tourism Customer Engagement

Wednesday 12th February 2025, 10.00am – 12.00pm

Looking to improve your email marketing campaigns to drive more targeted traffic and optimise sales conversion?

Want to better understand the tools and tactics required to drive engagement, measure purchase behaviours, and gain real traction from your email marketing efforts?

Date: Wednesday 12th February 2025

Time: 10:00am - 12.00pm

Format: Live, online and interactive

Please note due to the interactive nature of these courses, they are not recorded

Suitable for: This training workshop is for business owners, managers and staff responsible for sales and lead generation.

Registration: To register for this session, you will be redirected to Fáilte Ireland's learniFI platform where you will be asked to sign in or sign up for an account.

Email Marketing to Drive Tourism Customer Engagement

What will I learn?

Crafting tailored email campaigns to resonate with different audience segments and enhance customer engagement.

Email marketing goals and KPIs for tourism campaigns.

Leveraging automation tools to streamline email marketing processes, nurture leads, and improve overall efficiency.

Creating irresistible lead magnets: developing valuable lead magnets such as travel guides, e-books, or exclusive offers to attract and capture potential customers.

Creating compelling content: designing captivating email content, including visuals, copywriting techniques, and storytelling, to drive higher open and click-through rates.

Email analytics and performance tracking: utilising key email marketing metrics and analytics to measure campaign success and make data-backed improvements.

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